Boss: “Your assignment within the next hour is to write five creative headlines to present to the Chief Marketing Office. Now go.” Me: “Okay, bye.” This was a real conversation. Luckily, I had the work experience to accept this challenge with my best poker face, and the tricks up my sleeve to turn on my creativity like a light. When it comes to brainstorming, I use different strategies depending on the type of assignment. If […]
This is an ode to my corporate upbringing. I loved it. Because of my nearly ten years working in a corporate office, the topic of emotional intelligence in the workplace is definitely in my wheelhouse. Some of these principles I learned by simply growing up. Others I learned by getting laid off. Twice. In a decade of working in an environment with rules and red tape, here are some of the principles I learned. Respond […]
If you just purchased a website template and are about to dive headfirst into building your website, hold up for a second. One of the biggest mistakes businesses make when creating their website is to write it as they design it. In my opinion, this is a long-winded way of developing an average end result. When it comes to writing website copy, each word has tremendous value. Why? Because your website visitors aren’t going to […]
